And due to the unique and potent comments and articles in Element Magazine it's now becoming an important educator in both the business world as well as schools and community to looking after our children's future.
The whole idea of the Element publication is to use media to create (drive) positive change in society in a world that is all about consumerism and how we can make more money.
Using the triple bottom line and finding the balance between economic prosperity, health of the biosphere and the health of the people that live within the biosphere.
Sustainability is about intelligent business systems, it's about creating prosperity for healthy people and the environment.
But, are we are living in an addicted reality where we have collectively created delusional priorities of what is really important? Any addict will do the same thing. If we become addicted to any substance, the addict will do what ever it takes to get that substance and won’t really think of the implications or what their actions are doing to their loved ones, their community and it does not have to be a substance. It can be a habit, like gambling which is just as destructive and the question to be asked, are we gambling with our personal and collective future, or our planet as a whole?
What is the 'mental issue' with our species that stops us from seeing the effects of what we are doing to our environment?
Problems that we are encountering today are showing us clearly what we need to change, and evolve our whole civilisation to a higher level of being.
We need to educate the wider community 'to give the Government a mandate' to enact laws to compel change of both business and consumer patterns.
Biofuels (pine) though still burning carbon is a great preliminary step to have NZ totally fuel efficient in the very near future saving the annual $9 billion that we spend a year on oil. This grown on 1/3 of NZs 'unproductive/marginal' land surface. The nextstep can be electric or other systems beyond the internal combustion motor. How many schools and health clinics could we build with the money saved.
Housing, safe and new models of building.
Changing of psychological patterns.
Metaphysical implications of awakening consciousness.
An extremely entertaining and compelling interview at the leading edge of business, education and social media in shaping our individual and collective future.
* Winner of the New Brand/Product/Audience Development category at the 2012 international Newsmedia Marketing Association awards in Los Angeles USA.